Introducing: 1day beauty blog
Hi guys! Corinne here. As always, it's an honour to have you here and welcome to 1day beauty's first blog post. This space will be a one-stop for all things 1day beauty: press, special guest writers, new product releases, how-to's, business, and beauty.
Thought I'd kick things off here with a brand story. Why 1day beauty?
1day beauty was born out of struggle for me to find a brand that was community-driven, and one that focused on speaking to groups that have been historically ignored within the beauty industry.
We lead with a human agenda, and focus on clean formulas and the empowerment that comes from using them.
1day beauty is for everyone, that's why we use the #allclusive hashtag.
The heart of 1day beauty is our content. It represents what we stand for. Before we share anything on our platforms, we ask ourselves if it's representational, educational, or what value it provides for the consumer. Our mission is to be the vehicle for people who have been marginalized by this industry, and for everyone to feel welcome in our virtual room.