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community-driven beauty

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lipglaze

meet Cat Calls: our universally flattering, best-selling product

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lipliner

perfect your pout with our creamy and pigmented liners

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liquid velvets

highly concentrated pigments for a customizable sheer to full coverage lip

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allclusive

ensuring everyone feels welcome in our virtual room

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Liquid Velvets

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allclusive

allclusive (source: 1day beauty): /ˌôlˈklo͞osiv/ adjective: including everything or everyone.

clean

we use skin-loving ingredients & non-toxic formulas.

cruelty free

you should never have to choose between doing right by our furry friends & product performance.

community-driven

as a brand that embodies inclusion & diversity, we take a community-driven approach to beauty.

core collection

core collection

must-haves

must-haves

what is 1day beauty?

No one should feel alienated from the beauty industry. We’re devoted to representation and diversity, and taking a community-driven approach to bring you the best products, developed by your ideals, with your favourite ingredients, and desired performance.  

Product Development: what should 1day beauty develop?

Be part of the creation process. 

PRESS

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What our babes are saying:

CAT CALLS:

Let me just say I love the versatility of this gloss, I can put it in my lids and lip and that’s A whole look...... and it smells soo good 

Elizabeth Idowu

AU NATURAL

such a stunning darker nude shade. Love applying it as a liner and filling it in slightly then putting a gloss (like fenty) on top. So pretty and perfect for the day or going out.

Adrien Bettio

UNBUTTON

The lipstick comes on smooth with no problem, stays on for a long time. The best part is that it DOES NOT leave my lips dry at all. I must say this shade is my favourite!

Navi Brar

I’ve tried countless lip glosses, lip sticks etc over the years, and I absolutely adore cat calls! It does not feel sticky and makes my lips feel so soft and plump. The packaging and personalized note was also a very nice touch, and I received the product very quickly. Will be ordering more products in the future! ♥️

Kamelija Velkovska

Giiiiirl you need to get you a spice lipliner. All the lip liners perform beautifully. They're creamy, don't bleed and are highly pigmented. But this colour right here? This is my favourite everyday lipliner. It reminds me heavily or cork by mac. Stunning!

Jehnae Davis

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Community-driven beauty

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