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community-driven

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lipglaze

meet Cat Calls: our universally flattering, best-selling product

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lipliner

perfect your pout with our creamy and pigmented liners

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liquid velvets

highly concentrated pigments for a customizable sheer to full coverage lip

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allclusive

our mission: ensure no one feels alienated from our virtual room

shop core collection
shot of cat calls, unbutton, bridezilla, dainty, au natural, walnut, and sand on white background.

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goodbye, good buy

goodbye, good buy

allclusive

allclusive (source: 1day beauty): /ˌôlˈklo͞osiv/ adjective: including everything or everyone.

clean

we use skin-loving ingredients & non-toxic formulas.

cruelty free

you should never have to choose between doing right by our furry friends & product performance.

community-driven

as a brand that embodies inclusion & diversity, we take a community-driven approach to beauty.

what is 1day beauty?

No one should feel alienated from the beauty industry. We’re devoted to representation and diversity, and taking a community-driven approach to bring you the best products, developed by your ideals, with your favourite ingredients, and desired performance.  

Product Development: what should 1day beauty develop?

We want you to be part of our creation process. 

PRESS

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What our babes are saying:

CAT CALLS:

Let me just say I love the versatility of this gloss, I can put it in my lids and lip and that’s A whole look...... and it smells soo good 

Elizabeth Idowu

AU NATURAL

such a stunning darker nude shade. Love applying it as a liner and filling it in slightly then putting a gloss (like fenty) on top. So pretty and perfect for the day or going out.

Adrien Bettio

UNBUTTON

The lipstick comes on smooth with no problem, stays on for a long time. The best part is that it DOES NOT leave my lips dry at all. I must say this shade is my favourite!

Navi Brar

I’ve tried countless lip glosses, lip sticks etc over the years, and I absolutely adore cat calls! It does not feel sticky and makes my lips feel so soft and plump. The packaging and personalized note was also a very nice touch, and I received the product very quickly. Will be ordering more products in the future! ♥️

Kamelija Velkovska

Giiiiirl you need to get you a spice lipliner. All the lip liners perform beautifully. They're creamy, don't bleed and are highly pigmented. But this colour right here? This is my favourite everyday lipliner. It reminds me heavily or cork by mac. Stunning!

Jehnae Davis

best sellers

  • Sold out
    1day beauty

    dainty liquid velvet

    $32.00
    Out of stock

    Ingredients  Enriched with: Aloe vera, coconut oil, castor oil & safflower oil.   FAQs  Q: How do I know which shade will suit me? A: W...

    View full details
  • Sold out
    1day beauty

    au natural lipliner

    $24.00
    Out of stock

    Ingredients  Enriched with: Aloe vera, coconut oil, castor oil & safflower oil.   FAQs  Q: How do I know which shade will suit me? A: W...

    View full details
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